On Friday November 18th at educate2011 we will be joined by Gillian Shepherd from the Chartered Institute of Marketing to present ‘How to Achieve an Effective Marketing Mix’. This will gives you the basics of how to use the marketing tools at your disposal to best effect.
It will look at how to identify your stakeholders and you need to tell them to make sure that they remain ‘on side’, which will help you to build up a clear brand. To achieve this Gillian will guide you through the wide variety of marketing methods available to you – from advertising and PR to the web.
The Chartered Institute of Marketing  are the leading body in the UK when it comes to marketing best practice and their certifications and qualifications are recognised by marketing professionals in every industry.
In their guide to ‘Marketing and the 7Ps’ a brief summary is given of the basics of marketing and the 7Ps which make up the marketing mix. Traditionally there were 4Ps – Product, Price, Place and Promotion but as theories have developed and marketing has become a more sophisticated discipline additional Ps were added – People, Process and Physical Evidence.
These are now known as the 7Ps of marketing, or the marketing mix.
Download ‘Marketing and the 7PSs’ to get further details about the marketing mix and how it works.
To register for ‘How to Achieve an Effective Marketing Mix’ at educate2011 on Friday November 18th register at www.hbp-group.co.uk/educate
[...] at the right time at the right price! For those familiar with marketing theory (or if you read our Blog post last month!) the marketing mix is based around the 4 (or 7) Ps which affect all companies whether [...]
[...] at the right time at the right price! For those familiar with marketing theory (or if you read our Blog post last month!) the marketing mix is based around the 4 (or 7) Ps which affect all companies whether [...]