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	<title>Sage 200 Blog</title>
	<atom:link href="http://www.accounts-software-solutions.co.uk/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.accounts-software-solutions.co.uk/blog</link>
	<description>Powerful Business Software</description>
	<lastBuildDate>Thu, 03 May 2012 09:34:31 +0000</lastBuildDate>
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		<title>Sage 200 Plug-In Spotlight: Web PO</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/sage-200-plug-in-spotlight-web-po/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/sage-200-plug-in-spotlight-web-po/#comments</comments>
		<pubDate>Thu, 03 May 2012 09:34:09 +0000</pubDate>
		<dc:creator>Ashley Williams</dc:creator>
				<category><![CDATA[Sage 200]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=146</guid>
		<description><![CDATA[Give your staff the ability to enter purchase orders through an extremely easy to use web interface with Web PO for Sage 200. Web PO doesn’t use any of your Sage 200 licences so it does not affect your user count. The web interface also supports multiple companies and users are not only able to [...]]]></description>
			<content:encoded><![CDATA[<p>Give your staff the ability to enter purchase orders through an extremely easy to use web interface with Web PO for Sage 200. Web PO doesn’t use any of your Sage 200 licences so it does not affect your user count.<span id="more-146"></span></p>
<p>The web interface also supports multiple companies and users are not only able to enter purchase orders, but can also check stock levels and supplier details.</p>
<p><strong>Benefits of Web PO for Sage 200:</strong></p>
<p>	- Submit purchase orders to normal Sage 200 authorisation &amp; processing rules<br />
	- Access real-time data from within Sage 200<br />
	- Multi-company access<br />
	- View stock levels, supplier details and purchase orders<br />
	- Accessible via iPad<br />
	- Can be customised to reflect branding<br />
	- Fast account and stock search functionality</p>
<p><strong>See it in action:</strong></p>
<p><iframe src="http://www.youtube.com/embed/sfqdGfbm7ls?rel=0" frameborder="0" width="420" height="315"></iframe></p>
<div style="width:100%;display:block;float:left;">
<div style="border:1px solid #000; padding:5px 5px; width:150px; float:left;margin: 5px 5px;">
<a href="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/05/Web-PO-Create.jpg"><img class="size-thumbnail wp-image-3832" title="Web-PO-Create" src="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/05/Web-PO-Create-150x150.jpg" alt="Creative Purchase Order Window" width="150" height="150" /></a><br />
<span style="color:#000;">Create Purchase Orders</span>
</div>
<div style="border:1px solid #000; padding:5px 5px; width:150px; float:left;margin: 5px 5px;">
<a href="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/05/Web-PO-View.jpg"><img class="size-thumbnail wp-image-3835" title="Web-PO-View" src="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/05/Web-PO-View-150x150.jpg" alt="View Purchase Order" width="150" height="150" /></a><br />
<span style="color:#000;">View Purchase Orders</span>
</div>
<div style="border:1px solid #000; padding:5px 5px; width:150px; float:left;margin: 5px 5px;">
<a href="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/05/Web-PO-Stock.jpg"><img class="size-thumbnail wp-image-3841" title="Real-Time Stock Viewer" src="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/05/Web-PO-Stock-150x150.jpg" alt="Real-Time Stock Viewer" width="150" height="150" /></a><br />
<span style="color:#000;">View Real-Time Stock</span>
</div>
</div>
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		<item>
		<title>Helpsheet: Reconcile printed bank statement</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/helpsheet-reconcile-printed-bank-statement/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/helpsheet-reconcile-printed-bank-statement/#comments</comments>
		<pubDate>Thu, 03 May 2012 08:24:40 +0000</pubDate>
		<dc:creator>Ashley Williams</dc:creator>
				<category><![CDATA[Helpsheets]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=143</guid>
		<description><![CDATA[Learn how to use the Bank Reconciliation option in Sage 200 to compare the amounts on statements sent from your bank with the transactions in the Cash Book. This helpsheet has been created by the HBP Group Sage Support Team and you can view more by visiting http://www.hbp-group.co.uk/support. [View the helpsheet] Tweet]]></description>
			<content:encoded><![CDATA[<p>Learn how to use the Bank Reconciliation option in Sage 200 to compare the amounts on statements sent from your bank with the transactions in the Cash Book. This helpsheet has been created by the HBP Group Sage Support Team and you can view more by visiting <a href="http://www.hbp-group.co.uk/support">http://www.hbp-group.co.uk/support</a>.</p>
<p><a href="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/05/Sage-Helpsheet-017-Reconcile-printed-bank-statement.pdf" target="_blank">[View the helpsheet]</a></p>
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		<item>
		<title>Whitepaper: How to get full value from your business intelligence</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/whitepaper-how-to-get-full-value-from-your-business-intelligence/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/whitepaper-how-to-get-full-value-from-your-business-intelligence/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 15:56:32 +0000</pubDate>
		<dc:creator>Ashley Williams</dc:creator>
				<category><![CDATA[Sage 200]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=138</guid>
		<description><![CDATA[Business intelligence systems offer reliable information to help make your decision making process easier as without facts at your fingertips, it’s hard to make the right decision. Take a look at this whitepaper by clicking the link below and learn how business intelligence can help you and your team make better decisions for every area [...]]]></description>
			<content:encoded><![CDATA[<p>Business intelligence systems offer reliable information to help make your decision making process easier as without facts at your fingertips, it’s hard to make the right decision.<span id="more-138"></span></p>
<p>Take a look at this whitepaper by clicking the link below and learn how business intelligence can help you and your team make better decisions for every area of your business, from finance, marketing, sales manufacturing through to distribution.</p>
<p><a href="http://www.accounts-software-solutions.co.uk/blog/wp-content/uploads/2012/04/Sage_BI_Whitepaper.pdf" target="_blank">[View the whitepaper]</a></p>
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		</item>
		<item>
		<title>Helpsheet: Purchase Invoice Authorisation</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/helpsheet-purchase-invoice-authorisation/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/helpsheet-purchase-invoice-authorisation/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 15:42:26 +0000</pubDate>
		<dc:creator>Ashley Williams</dc:creator>
				<category><![CDATA[Helpsheets]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=135</guid>
		<description><![CDATA[Learn how to post invoices in Sage 200 with a query flag so that they can be authorised by a separate routine before they can be paid. This helpsheet has been created by the HBP Group Sage Support Team and you can view more by visiting http://www.hbp-group.co.uk/support. [View the helpsheet] Tweet]]></description>
			<content:encoded><![CDATA[<p>Learn how to post invoices in Sage 200 with a query flag so that they can be authorised by a separate routine before they can be paid. This helpsheet has been created by the HBP Group Sage Support Team and you can view more by visiting <a href="http://www.hbp-group.co.uk/support">http://www.hbp-group.co.uk/support</a>.<span id="more-135"></span></p>
<p><a href="http://www.hbp-group.co.uk/blog/wp-content/uploads/2012/04/Sage-Purchase-Invoice-Authorisation.pdf" target="_blank">[View the helpsheet]</a></p>
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		</item>
		<item>
		<title>Business Intelligence Software for Sage Users</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/business-intelligence-software-for-sage-users/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/business-intelligence-software-for-sage-users/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 16:50:41 +0000</pubDate>
		<dc:creator>Ashley Williams</dc:creator>
				<category><![CDATA[Sage 200]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=132</guid>
		<description><![CDATA[The Business Intelligence module in Sage 200 allows you to quickly get key information about your business to help you make informed decisions. This in turn allows you to make decisions based on facts and not ‘best guesses’ or ‘gut feelings’. Answers to these questions are easily accessible through the Sage 200 Business Intelligence module [...]]]></description>
			<content:encoded><![CDATA[<p>The Business Intelligence module in Sage 200 allows you to quickly get key information about your business to help you make informed decisions. This in turn allows you to make decisions based on facts and not ‘best guesses’ or ‘gut feelings’.<span id="more-132"></span></p>
<p>Answers to these questions are easily accessible through the Sage 200 Business Intelligence module and the data is always up to date with the latest information on your business. These answers enable you to strategically plan for business grow by allowing you to identify key trends and patterns so you have a better understanding of what your customers are doing.</p>
<p>You don’t have to be an expert in business intelligence or have the technical knowledge to produce advanced reports either as there are many pre-defined reports that you can access straight away. Additionally, Sage 200 Business Intelligence allows you to export your data directly into Microsoft Excel, so you can make full use of Excel’s powerful features and still easily work with the latest data on your business.<br />
How else it can benefit your business:</p>
<ul style="font-size:16px;">
<li><strong>Increased control:</strong></li>
<ul style="font-size:16px;">
<li>Enables quick access to Sage 200 data</li>
<li>Multi-dimensional analysis</li>
<li>Increased visibility of your data </li>
<li>Pinpoint exception areas and highlight opportunities for business growth </li>
</ul>
<li><strong>Increase Productivity:</strong></li>
<ul style="font-size:16px;">
<li>Fast and easy tool which can be deployed in a few hours</li>
<li>A superior alternative to complex, time consuming, spread sheets</li>
<li>Save essential time on reporting and analytics, reducing data duplication</li>
</ul>
<li><strong>Smarter business decisions:</strong></li>
<ul  style="font-size:16px;">
<li>A unified view of all your data with complete management dashboards and analysis as standard as part of the Sage 200 Suite</li>
<li>Make informed business decisions by analysing metrics and KPIs</li>
<li>Enables you to embrace strategic planning for business growth</li>
<li>More responsive with the ability to support future planning and identify opportunities</li>
</ul>
<li><strong>Business agility:</strong></li>
<ul  style="font-size:16px;">
<li>Gives you the insight that you need to achieve business agility</li>
<li>Powerful data cubes enabling real intelligence</li>
<li>Richer data and dynamic reporting</li>
</ul>
<p>If you are a user of Sage 200 and would like to take advantage of the free user license you already have you can contact us on 0800 0433 106 or alternatively email us on <a href="mailto:email@hbp-group.co.uk">email@hbp-group.co.uk</a> for more information.</p>
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		<item>
		<title>Sage Helpsheet: Distribution Journal Posting</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/sage-helpsheet-distribution-journal-posting/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/sage-helpsheet-distribution-journal-posting/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:18:09 +0000</pubDate>
		<dc:creator>Ashley Williams</dc:creator>
				<category><![CDATA[Helpsheets]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=126</guid>
		<description><![CDATA[The new helpsheet from our Sage 200 Support team will help you to learn how to create journal templates in Sage 200 based on a percentage split between other accounts. For example, if you have costs which get posted to a main account and you want these to be split using a given percentage over [...]]]></description>
			<content:encoded><![CDATA[<p>The new helpsheet from our Sage 200 Support team will help you to learn how to create journal templates in Sage 200 based on a percentage split between other accounts. For example, if you have costs which get posted to a main account and you want these to be split using a given percentage over several cost centres then you can set up Journal Templates to do this for you.<span id="more-126"></span></p>
<p>This helpsheet, along with others, has been created by members of the HBP Group Sage Support team and you can see all of the support material created at <a href="http://hbp-group.co.uk/support">http://hbp-group.co.uk/support</a></p>
<p><a href="http://www.accounts-software-solutions.co.uk/blog/wp-content/uploads/2011/11/Helpsheet-015-Distribution-Journal-Posting.pdf" target="_blank">[View the helpsheet]</a></p>
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		<item>
		<title>Less Than a Month till educate2011! Book Your Place for Sage Related Seminars now</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/less-than-a-month-till-educate2011-book-your-place-for-sage-related-seminars-now/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/less-than-a-month-till-educate2011-book-your-place-for-sage-related-seminars-now/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:13:22 +0000</pubDate>
		<dc:creator>Ashley Williams</dc:creator>
				<category><![CDATA[FREE Seminars & Training Sessions]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=121</guid>
		<description><![CDATA[Have you remembered to book your place at educate2011? Taking place on the 18th November, there will be many free seminars such as a Sage 200 Hints &#38; Tips session as well as a look at how you can improve your cash flow and save yourself time. Read on for a list of Sage related [...]]]></description>
			<content:encoded><![CDATA[<p>Have you remembered to book your place at educate2011? Taking place on the 18<sup>th</sup> November, there will be many free seminars such as a Sage 200 Hints &amp; Tips session as well as a look at how you can improve your cash flow and save yourself time. Read on for a list of Sage related sessions and visit ourÂ <a href="http://www.hbp-group.co.uk/educate">educate2011 site</a> to register your place&#8230;<span id="more-121"></span></p>
<p><strong>Sage 200 Hints &amp; Tips (10am)</strong><br />
Hints &amp; tips on using your Sage 200 system more efficiently.</p>
<p><strong>PAYE &amp; Pension Reform (11am)</strong><br />
An explanation of the upcoming payroll changes.</p>
<p><em>Lunch! (12am)</em></p>
<p><strong>Implementing a successful document management system (1pm)</strong><br />
See how to implement the perfect document management system.</p>
<p><strong>Cash is King by Draycir (2pm)</strong><br />
Improve your cash flow and save time with Credit Hound from Draycir.</p>
<p><strong>Getting the Right Insurance Cover at the Right Price (3pm)</strong><br />
Learn how to save money and get the right cover for your business.</p>
<p>A full list of seminars can be found on theÂ <a href="http://www.hbp-group.co.uk/educate" target="_blank">educate2011 website</a>Â so if you want to create your own schedule you can easily do so on our website.</p>
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		<title>Six Simple Tips for Social Media</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/six-simple-tips-for-social-media/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/six-simple-tips-for-social-media/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 16:49:05 +0000</pubDate>
		<dc:creator>Phil Denham</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=114</guid>
		<description><![CDATA[Getting your social media marketing right is not easy. There are so many sites to join, so many people to follow and so many potential opportunities to promote your business that you may not know where to start or, if you have started, where to focus your attention. As relative newcomers to social media at [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.accounts-software-solutions.co.uk/blog/wp-content/uploads/2011/11/socialmedia.png"><img class="alignleft size-full wp-image-117" style="margin-right: 5px;" title="socialmedia" src="http://www.accounts-software-solutions.co.uk/blog/wp-content/uploads/2011/11/socialmedia.png" alt="" width="200" height="200" /></a>Getting your social media marketing right is not easy. There are so many sites to join, so many people to follow and so many potential opportunities to promote your business that you may not know where to start or, if you have started, where to focus your attention.</p>
<p>As relative newcomers to social media at the HBP Group we&#8217;ve put together some tips which we&#8217;ve found have helped us get to grips with using sites such as Twitter, LinkedIn and Facebook.</p>
<p><strong>1) Don&#8217;t Do It All</strong></p>
<p>I know we made this mistake and I&#8217;m sure lots of other people have too. When you decide that social media is the way forward you set off and set up a Facebook business page, a Twitter account, a LinkedIn profile and countless other pages which you think will give you excellent coverage. A week down the line and you&#8217;re wondering how on earth anyone has time for all of this. Be realistic &#8211; if you&#8217;re short on time then just set up one of the three (whichever you feel is most appropriate to your audience) because it&#8217;s better to manage one social media campaign properly than to lots of them badly.</p>
<p><span id="more-114"></span><strong>2) Get Involved</strong></p>
<p>Social media is all about engagement and getting involved in the conversation. If you can find an opportunity to offer your expert advice, your opinion or even to ask for some help yourself then social media is the perfect platform for this. The more involved you become the more &#8220;human&#8221; you will appear and who knows, you could end up speaking to your next customer.</p>
<p><strong>3) Keep It Regular</strong></p>
<p>You don&#8217;t have to be Tweeting or updating your profile every five minutes but you also don&#8217;t want to be simply making a token effort once a month either. Try to keep it regular by posting updates whenever you can and whenever they are appropriate. News about your business activities, win stories or any events happening at your office are all worthwhile shouting about.</p>
<p><strong>4) Don&#8217;t SPAM</strong></p>
<p>If you&#8217;ve said something once then you&#8217;ve probably said it enough. You might get away with twice. Any more than that and you&#8217;re risking annoying your audience and potentially losing some of your followers/subscribers. Make sure you mix up your messages and rather that repeating the same message over and over again think about the best time to reach your audience &#8211; when are they most likely to be online? If you are using Twitter you can get a free report which tells you the best time to tweet from whentotweet.com</p>
<p><strong>5) Understand Your Audience</strong></p>
<p>The three main social media sites, Facebook, LinkedIn and Twitter, are very similar in their premise but each has differences that you have to be aware of which affect how communications take place. LinkedIn is primarily a business site which means promotion of goods and services is part and parcel of the site whereas Facebook is a lot more personal so any news or offers you promote should give genuine incentives to visit you or buy from you (as you are probably interrupting personal time. Twitter is somewhere in between and allows you to mix business updates with personal but with limited space for messages available (140 characters) you&#8217;ll have to make them short and snappy.</p>
<p><strong>6) Remember the Point</strong></p>
<p>Whichever social media site or sites you choose to use make sure you remember why you&#8217;re there. If you&#8217;re there to create new business opportunities make sure you&#8217;re monitoring how that works and that you&#8217;re recording your opportunities in your CRM system. The CRM solutions we provide at the HBP Group (Sage CRM, Sage 200 CRM &amp; ProspectSoft CRM) are used for exactly this purpose so make sure you don&#8217;t waste all of your hard work by missing out on some golden business opportunities.</p>
<p>If you&#8217;d like to know more about Social Media join us for <a title="educate2011" href="http://www.hbp-group.co.uk/educate">educate2011</a>, where David Beard, Sage&#8217;s Social Media expert, will be presenting a seminar on how to use social media as part of your marketing and customer strategy.</p>
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		<title>Sage win at SSA 2011!</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/sage-win-at-ssa-2011/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/sage-win-at-ssa-2011/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 15:46:30 +0000</pubDate>
		<dc:creator>Phil Denham</dc:creator>
				<category><![CDATA[Sage 200]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=109</guid>
		<description><![CDATA[Sage 200 was one of the big winners at this yearâ€™s Software Satisfaction Awards, scooping the Business Intelligence and Corporate Performance Management prize. The award was received at a sparkling awards ceremony, compered by Alastair Campbell, on 18th October in London. As well as receiving the top prize for Sage 200, Sage were also runners [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="margin-left: 5px; margin-bottom: 5px;" title="SSA Winner" src="http://www.softwaresatisfaction.co.uk/files/siftmedia-ssa10/images/ssa11-winner-a.gif" alt="" width="207" height="130" />Sage 200 was one of the big winners at this yearâ€™s Software Satisfaction Awards, scooping the Business Intelligence and Corporate Performance Management prize. The award was received at a sparkling awards ceremony, compered by Alastair Campbell, on 18<sup>th</sup> October in London.</p>
<p><span id="more-109"></span>As well as receiving the top prize for Sage 200, Sage were also runners up in several categories includingÂ  the Enterprise Account &amp; Finance category for Sage 50 Accounts, the Enterprise Payroll category for Sage 50 Payroll and the SME Accounting &amp; Finance category for Sage Instant Accounts and Sage 50 Accounts. Another runner up</p>
<p>The award won by Sage is testament to the powerful Business Intelligence module which every Sage 200 customer has at least 1 seat of (it comes with 1 free seat!). Sage Business Intelligence offers the ability to extract data from your Sage 200 system which helps to make intelligent business decisions and if you wanted to know more about this join us for our Sage Hints &amp; Tips seminar at educate2011. In this seminar Dale Rivers from Sage will be looking at some areas of Sage 200 which can help you use the software more effectively â€“ including Sage Business Intelligence.</p>
<p><a title="educate2011" href="http://www.hbp-group.co.uk/educate">Register and see the full agenda of educate2011.</a></p>
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		<title>educate2011 Preview: How To Achieve an Effective Marketing Mix</title>
		<link>http://www.accounts-software-solutions.co.uk/blog/educate2011-preview-how-to-achieve-an-effective-marketing-mix/</link>
		<comments>http://www.accounts-software-solutions.co.uk/blog/educate2011-preview-how-to-achieve-an-effective-marketing-mix/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 15:03:10 +0000</pubDate>
		<dc:creator>Phil Denham</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.accounts-software-solutions.co.uk/blog/?p=99</guid>
		<description><![CDATA[At this yearâ€™s educate2011 we are delighted to have secured a speaker from the Chartered Institute of Marketing. From the very basics, right through to the advanced the Chartered Institute of Marketing set the standard when it comes to professional marketing accreditations and in Gillian Shepherd we will be joined by a Chartered Marketer who [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.accounts-software-solutions.co.uk/blog/wp-content/uploads/2011/10/cim_logo.jpg"><img class="size-medium wp-image-104 alignleft" title="cim_logo" src="http://www.accounts-software-solutions.co.uk/blog/wp-content/uploads/2011/10/cim_logo-300x110.jpg" alt="" width="300" height="110" /></a>At this yearâ€™s educate2011 we are delighted to have secured a speaker from the Chartered Institute of Marketing. From the very basics, right through to the advanced the Chartered Institute of Marketing set the standard when it comes to professional marketing accreditations and in Gillian Shepherd we will be joined by a Chartered Marketer who was one of the first on the CDPD scheme. Gillian has been a member of the CIM for over 20 years and served for several years on a local CIM committee, setting up links with Hullâ€™s Bondholder scheme and latterly as their Education Ambassador.</p>
<p><span id="more-99"></span>Gillian&#8217;s experience includes working as Corporate Communications Manager at the Pindar Group, Communications Director at Yorkshire Coast College, Marketing Manager at The University of Hull and currently as Strategic Development Officer for the Salvation Army. In 2009 she won Yorkshire Marketer of the Year and through her work and CIM role she has presented and delivered training to businesses in B2B, education and the voluntary sector.</p>
<p>In her seminar at educate2011 entitled â€˜How to Achieve an Effective Marketing Mixâ€™ Gillianâ€™s session will take a practical approach, aimed at small and medium sized businesses who employ a small marketing team or one person tasked with marketing. The session will help you to analyse how to promote your product and get it to the right place at the right time at the right price! For those familiar with marketing theory (or if you read our <a title="7 Ps" href="http://www.accounts-software-solutions.co.uk/blog/marketing-and-the-7ps/">Blog post</a> last month!) the marketing mix is based around the 4 (or 7) Ps which affect all companies whether providing a product, service or experience.</p>
<p>This seminar is very much about â€œthe practical building blocks of marketingâ€ which, once in place, will help your company to maximise turnover.</p>
<p>Register today for educate2011 and book your place on <a title="educate2011" href="http://www.hbp-group.co.uk/educate">â€œHow to Achieve an Effective Marketing Mixâ€</a> with Gillian Shepherd from the Chartered Institute of Marketing.</p>
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